Miami-based business consultant Terik Hashmi announced the
completion of his study & book on Online Reputation Management (ORM),
specifically for lawyers.
At the pre-publication reception at an art Galleria in the
chic Garment District of Miami, Mr. Hashmi announced that the book will be
available soon on Amazon and other outlets.
“I noticed a particular need for more information about
Online Reputation Management for Lawyers,” explained Mr. Hashmi at the event.
“Being an attorney by training myself, I have seen first-hand what the internet
has done to the entire profession. First of all, even while the economy was
under pressure to cut costs in the 1990s, law schools continued to mint new
lawyers. Then the internet took flight, creating lawyer-substitutes such as
Legalzoom that increase the pressure on the profession. And as if that was not
enough, now everybody can post negative opinions about attorneys anywhere on
the internet, from Yelp to setting up a hate blog about lawyers. If you are a
lawyer, how do you deal with that?”
Mr. Hashmi has spent months researching this book and
conducting countless interviews with practicing attorneys and professionals in
the area of Online Reputation Management (ORM). Among his findings were, as to
Online Reputation Management, that most attorneys focus on comments posted
about them rather than positive information in general. The result is that an
attorney about whom a negative comment has been published attempts to rectify
the situation, rather than publicizing positive information that will have a
tendency to supersede any negative comment. The conclusion is that it is
difficult to improve one’s reputation with online comments. There as to be
substance that is recognized by search engines such as Google as "valuable"
to other users. “Content is more important than Comment,” quipped Mr. Hashmi.
Another conclusion is that no practicing attorney can
neglect his or her online reputation. Explains Mr. Hashmi: “Just one look at
job ads on Craigslist shows you the economic pressure on the legal profession.
You’ll see attorney jobs advertised at $22 or $25 per hour. It is hard to make
a living at such rates with a $100,000 in student loans. If you add bad online
reputation to the mix, the result is that you cannot make money in law. Thus,
you must address your online reputation unless you chose to wear a scarlet
letter in public and be broke.”
Mr. Hashmi thanked in particular his editor, Timeless
Words. The book is expected to be available on www.amazon.com shortly.
About
Terik Hashmi is a business consultant serving businesses in
the marketing realm. Among his clients are a medical service provider and an
Online Reputation Management company. He previously published a book on
successfully applying for jobs (published by TIA publishers, Germany, available
on www.amazon.com). He holds two bachelor degrees in Political Science and in
Diplomacy & Foreign Affairs (Miami University, Ohio), a Juris Doctor from
Cleveland-Marshall College of Law (Cleveland, Ohio), and a Master of Laws
(LL.M.) from McGeorge School of Law (Sacramento, California). He has assisted
notable businesses and people, including former President of Venezuela, Carlos
Andres Perez, to prevent his forced removal from the U.S. and potential
execution at the hands of Venezuelan strongman Hugo Chavez. Terik Hashmi is a
former Professional Basketball Player during the 1988-1989 season (European A
League – “Club Centz” Luxembourg), where he had the opportunity to compete and
travel throughout all European nations.
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